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Research papers

A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis

Geodemographics may be described as the applied statistical study of the geographic distribution of population characteristics. The topic of this paper relates specifically to the application of geodemographics classification systems, to marketing...

Catalogue: Seminar 1988: Media And Media Research
Author: John W. Whitehead
June 15, 1988
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Citation

Whitehead, J. W. (1988a, June 15). A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-review-of-the-development-of-geodemographic-classifications-in-europe-and-the-united-states-with-particular-reference-to-press-media-analysis


Research papers

The motorway effect

The Belgian multi-media, multi product survey called CIM (Centre d'Information sur les Medias) interviews yearly 10.000 people on their reading, listening and viewing habits.In 1986 the CIM survey has asked questions also on traffic habits in the...

Catalogue: Seminar 1988: Media And Media Research
Author: Pierre Hofmans
June 15, 1988
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Citation

Hofmans, P. (1988a, June 15). The motorway effect. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-motorway-effect


Research papers

Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources

The last few years, especially the last few months, a wide variety of new media research-data were made available for the media departments of advertising agencies in the Netherlands. Not only because of the differences, caused by different media...

Catalogue: Seminar 1988: Media And Media Research
Author: Adri Ulfman
June 15, 1988
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Citation

Ulfman, A. (1988a, June 15). Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/uses-and-gratifications-in-multi-media-planning-a-pragmatic-approach-to-the-integration-of-multiple-data-sources


Research papers

A divorce after twenty years or why and how Denmark is leaving the Belson model

The organisation for syndicated media research in Denmark was established in 1967 and it was quite obvious that we should use the Belson model for establishing readership figures. In the Danish organisation all parts interested in the matter are...

Catalogue: Seminar 1988: Media And Media Research
Author: Sigurd Bennike
June 15, 1988
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Citation

Bennike, S. (1988a, June 15). A divorce after twenty years or why and how Denmark is leaving the Belson model. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-divorce-after-twenty-years-or-why-and-how-denmark-is-leaving-the-belson-model


Research papers

The single source approach in media research

The single-source based input-output check is, of course, intended for marketing research; it makes it possible to investigate campaign findings accurately, deploy advertising vehicles to best advantage and lastly, to improve the advertising media....

Catalogue: Seminar 1988: Media And Media Research
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1988
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Citation

Steinmann, M. (1988a, June 15). The single source approach in media research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-single-source-approach-in-media-research


Research papers

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research
Author: Harold de Bock
Company: Burke, Inc.
June 15, 1988
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Citation

de Bock, H. (1988a, June 15). Print media and television in the SummoScanner. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/print-media-and-television-in-the-summoscanner